It was fascinating to explore how creative typography design can translate the feel of a story. Unlike to Sans Serif typefaces e.g. Helvetica, which was designed to reflect a modern approach, Serif typefaces e.g. Times New Roman, has that conventional and traditional appeal. But other than the shape of a typeface, the feel of a story can also be expressed through different layout and structure combined together.
Working on the book publication Typographic exploration: Wonders of the sky allows me to explore different graphical ways of interpreting the overall content of the book through the feel of the space, universe, galaxy, planet, stars...which I think was amazing.
First I identified the structural narrative sequence of the book. It all started with a Big Bang, which is the beginning of my book and gradually narrow down to planet earth.
“The process is the process, but then you need a spark of genius” Brian P. Tierney, Esq., Founder of Tierney Communication.
I explored different existing typography layout system. It was inspiring to come across a book titled Grid systems, principles of organising type by Kimberley Elam. It identifies different existing typography grid structures.
“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; It is an art that requires practice.” Josef Muller-Brockmann, Grid system in Graphic design
My creative approach to this project was to identify different astrological grid systems, longitude and latitude in the orbital space and combined them with the existing typography systems. The inspiration was to replicate nature into typography design.
The overall was a good experience to work on. But the final design outcome does not always conform entirely to the planned structural grid layout.
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